LOGO + WEBSITE

Terri Lowe: lifestyle blog

Terri Lowe’s blog inspires women in many areas of life, be it fashion, beauty, or her famous air fryer recipes. After making the decision to move away from the previous brand name, FatSkinnyGirl, she came to us for a complete rebranding.

Inspire by being authentic

Through sharing her journey of creating a healthy lifestyle, Terri has attracted a hundred thousand followers on social media who love her open, candid approach and practical tips. With a new bold vision for her brand, Terri wanted to create a visual identity that expresses who she is and connects with her female audiences.

LOGO DESIGN PROCESS

1/ Find the mood

Fresh

Feminine

Positive

Growth

Modern

Expressive

Trendy

2/ Logo Concepts

3/ Final Logo

Website design

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